#Batsheva hays rich eggy series#

The rabbi says we should dress as if we’ve just won a battle. We tell the rabbi about our day, and the question “How does one dress for Hanukkah, in a spiritual sense?” comes up. When we reach the rabbi’s house, we are welcomed by his wife, who starts to feed us latkes, a holiday tradition. I tell Hay that she did a good deed, a mitzvah-she got this girl into a Bible-abiding dress! I walk out in my dress, which is a good thing because we’ve been invited to a local rabbi’s house for a Hanukkah meal. Hay wears the green velvet dress out and purchases the gold one too.

I’m also into the store’s shopping bags: purple totes that read “Top Fashion.” It’s not a bad price either: $60! I’m sold. I try on the green one for fun after the shopkeeper tells me, “It will bring out your eyes.” But I have also had my eye on a tie-dye long-sleeve dress. “I think I’m going to get both,” she says. Hay could be the babe ambassador of this holiday. When she puts them on, the assistant shopkeeper and Lerman ooh and ahh. Bingo! Hay immediately gravitates toward two velvet dresses, one gold and one green, that cover the neck and knees. We come across a festive rack that is perfect for Hanukkah. Photo: Courtesy of Liana Satenstein / liana_ava

#Batsheva hays rich eggy series#

For one of her campaigns, a photo series titled “ Enjoy Your Soul” in which she celebrated spirituality and Judaism, she wore a modest nightgown from the Satmar neighborhood of Williamsburg and held a prayer book. “ That was why I started designing, to make frumpy dresses that I like.” Later on, she visited modest shops, which had also influenced her own style and design. “I was like, I don’t have anything to wear for meeting his rabbi that I like and feels like me,” she says. Before she got married, she came to Crown Heights to meet her husband’s rabbi.

“We go through tons and tons of collections to find the things that are modest and ready to wear,” she says.Īs we flip through the racks of long sleeves and closed necks, Hay tells me that Crown Heights was a catalyst for her career. After all, it’s not an easy task trying to stock a store that sells exclusively affordable modest clothing. “I really like it.” To find these dresses and skirt sets, Lerman has to go to trade shows, lots of them. “It isn’t ‘The Row.’ It is ‘Front Row by Sara and Goldy,’” she says, thumbing the tag. She points to a nubby cream-and-black dress with two big pockets. In the corner, there’s a rack of shin-length tennis skirts, which Lerman says “are really popular now.” Hay likes the label’s names, which sound like luxury brands but with a twist. They range from “very Batsheva,” complete with frills and ruffles, to decadent robes for Shabbos, the day of rest, when you are forbidden to work and use electricity.